Have you met anyone who enjoys being a road warrior? George Clooney in Up in the Air aside, most people don’t really enjoy slogging from airport to airport and hotel to hotel. Air travel is unreliable with constant delays. Security is tight with restrictions that make it difficult to get basic supplies on board. And [...]
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Southwest Airlines
This is part 1 of a two-part blog. To read part 2, click here.
Why do some companies succeed and others fail? Sure, part of it is the state of the economy, may be the industry they are in, could be how deep their pockets are. How much of it is leadership? Are we ready to [...]
Top leaders agree, exceptional leadership has no room for ego. Since we started this blog in February we have interviewed top leaders around the country and they all concur. Leaders of great performing companies can’t do it alone. They put the spotlight on their employees.
Jim Collins introduced the concept of Level 5 leadership in his [...]
A common question is: “How much is a brand really worth?” No one wants to hear “it depends,” but like so many other things, your brand value escalates with how much you invest in it. According to BrandZ, brands account for about 1/3 of the value of Fortune 500 companies. The combined value of all [...]
Just back from a trip with a new dose of customer service frustration. I am reminded of the book by Ted Cohn, Why are you making it so hard for me to give you my money? His point isn’t that companies don’t want your money—they just don’t want to serve you to get it. No more [...]
Perhaps, nothing! Perhaps, millions of dollars. The answer depends on how you manage your brand. According to BrandZ, brand value contributes almost 1/3 of the value for Fortune 500 companies, or close to $2 trillion.
A brand is defined as “that which gives meaning, recognition and value to your entity.” A brand is often confused with [...]
The first time I heard the phrase “hire an athlete” was early in my career. I was working for Hallmark Cards, Inc. and my boss used the phrase. Coming from a family with a long line of athletes, I naively asked what he meant. Was he being literal? Not at all.
Hiring an athlete simply means [...]
Or in this case on their license plate. Yesterday I saw a license plate that read “IFLYSWA”. Now this may be an employee, or perhaps a raving fan. I tend to find those that fly SW won’t fly anything else. I refer to Southwest often when discussing good strategy and even more importantly, strategic alignment [...]