In a few weeks, I will be interviewing Dan Cathy, President and COO of Chick-fil-A. In their corporate communications, they talk about their “raving fans”. They have even registered the phrase. I was asking a friend of mine who is in marketing at Southwest Airlines whether they have a “raving fans” marketing plan, and [...]
Posts tagged as:
MARKETING
Have you ever wondered where common sense comes into play in decision making? I once encountered an executive who believed that if he could just explain to his customers why he has to charge what he does to make a profit they would understand. In a role reversal exercise, when he was the customer, he [...]
The definition of a brand is “everything that gives an entity its recognition, meaning and value.” The brand perception held by the public, your customers and others familiar with your brand may or may not match the intended brand image. Crafting a brand blueprint is the process of identifying all the touch points your brand [...]
Everybody knows what branding is, right? I used to think so, but I am no longer convinced. The definition of a brand is “everything that gives an entity its recognition, meaning and value.” Seems simple enough but there are many misunderstandings that inhibit branding execution and reaching the full potential of brand value. Here are some [...]
Perhaps, nothing! Perhaps, millions of dollars. The answer depends on how you manage your brand. According to BrandZ, brand value contributes almost 1/3 of the value for Fortune 500 companies, or close to $2 trillion.
A brand is defined as “that which gives meaning, recognition and value to your entity.” A brand is often confused with [...]
Leaders have an opportunity and an obligation to add value to their teams and organizations. Size of the organization is irrelevant––a leader is there to “raise the tide so all boats float higher”. When that happens, employees are challenged, feel valued, and are more productive, more innovative and more likely to help the company achieve [...]
Value driven organizations have a sense of purpose that supercedes profit. Yet value driven businesses are rapidly becoming some of the best models of financially successful companies. They find their competition and motivation comes from within, to strive to be better–a better solution, a better employer, a better citizen. They strive to outperform themselves, to [...]
Let’s face it–2009 is over and we are on to 2010. We can wallow in our “shoulda-coulda’s” or we can get ready to have our best year ever. Not that I am naive, but the economy is not the obstacle that most people believe it to be–your willingness to take action, even risk, might [...]