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In a few weeks, I will be interviewing Dan Cathy, President and COO of Chick-fil-A. In their corporate communications, they talk about their “raving fans”. They have even registered the phrase. I was asking a friend of mine who is in marketing at Southwest Airlines whether they have a “raving fans” marketing plan, and she [...]
Top leaders agree, exceptional leadership has no room for ego. Since we started this blog in February we have interviewed top leaders around the country and they all concur. Leaders of great performing companies can’t do it alone. They put the spotlight on their employees. Jim Collins introduced the concept of Level 5 leadership in [...]
Perhaps, nothing! Perhaps, millions of dollars. The answer depends on how you manage your brand. According to BrandZ, brand value contributes almost 1/3 of the value for Fortune 500 companies, or close to $2 trillion. A brand is defined as “that which gives meaning, recognition and value to your entity.” A brand is often confused [...]
In today’s competitive marketplace, companies are only as good as their people. The best companies get that and have unique hiring processes to hire people who are aligned culturally with their company’s brand promise. But, so many companies don’t. How many times do you encounter those in the service profession (such as retail associates, telephone [...]
The first time I heard the phrase “hire an athlete” was early in my career. I was working for Hallmark Cards, Inc. and my boss used the phrase. Coming from a family with a long line of athletes, I naively asked what he meant. Was he being literal? Not at all. Hiring an athlete simply [...]