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Everybody knows what branding is, right? I used to think so, but I am no longer convinced. The definition of a brand is “everything that gives an entity its recognition, meaning and value.” Seems simple enough but there are many misunderstandings that inhibit branding execution and reaching the full potential of brand value. Here are some [...]
Perhaps, nothing! Perhaps, millions of dollars. The answer depends on how you manage your brand. According to BrandZ, brand value contributes almost 1/3 of the value for Fortune 500 companies, or close to $2 trillion. A brand is defined as “that which gives meaning, recognition and value to your entity.” A brand is often confused [...]
Most leaders get it wrong. If an employee is doing 70% of their job description really well and 30% marginally or worse, what do you do? If you said, “focus on their strengths,” you were right! Most of us have a tendency to want to “fix” what isn’t right. Here is the downside of focusing [...]
When you stop and think about it, how many of us are settling? Doing something that is acceptable or tolerable because our dream didn’t work out? But wait, how many of us actually tried to attain our dream? Further, do you know what your dream is? My experience is there are far too many people [...]