In a few weeks, I will be interviewing Dan Cathy, President and COO of Chick-fil-A. In their corporate communications, they talk about their “raving fans”. They have even registered the phrase. I was asking a friend of mine who is in marketing at Southwest Airlines whether they have a “raving fans” marketing plan, and [...]
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What would you do? You are a travel company that is taking a large group to the Far East. One night the leader of the group suggests that people might want to do something different for dinner than the travel company arranged. Only a subset of the group was invited to this new place, and [...]