Recommended Reading
Strategic Leadership
- Good to Great: Why Some Companies Make the Leap… and Others Don’t
- Leadership Gold: Lessons I’ve Learned from a Lifetime of Leading
- Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth
- The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
- 212: The Extra Degree
- Mavericks at Work: Why the Most Original Minds in Business Win
Strategic Planning
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Competitive Advantage: Creating and Sustaining Superior Performance
- Beyond the Core: Expand Your Market Without Abandoning Your Roots
Strategic Implementation
Leadership / Personal Development
- Now, Discover Your Strengths
- What Got You Here Won’t Get You There: How Successful People Become Even More Successful
- StrengthsFinder 2.0
Brand Development
Marketing
- The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
- Positioning: The Battle for Your Mind
- Bottom-up Marketing
- The Tipping Point: How Little Things Can Make a Big Difference
- Competitive Strategy: Techniques for Analyzing Industries and Competitors
- Marketing to Women: How to Increase Your Share of the World’s Largest Market
Customer Experience
