I am a strategic thinker and make a living helping people make strategic decisions that improve future performance. It is a very enjoyable and rewarding career. Admittedly, to most people, what I do is a mystery, hard to explain and even more difficult to do. It is all in what you are used to.
I can’t [...]
From the category archives:
BRAND DEVELOPMENT
In a few weeks, I will be interviewing Dan Cathy, President and COO of Chick-fil-A. In their corporate communications, they talk about their “raving fans”. They have even registered the phrase. I was asking a friend of mine who is in marketing at Southwest Airlines whether they have a “raving fans” marketing plan, and [...]
This is part 1 of a two-part blog. To read part 2, click here.
Why do some companies succeed and others fail? Sure, part of it is the state of the economy, may be the industry they are in, could be how deep their pockets are. How much of it is leadership? Are we ready to [...]
Banking is a dirty word in some circles. The recent economic challenges have galvanized the public’s negative sentiment toward those greedy “Wall Street bankers”. What you may not know is many banks would agree with you. The cliché, “a few bad apples spoil it for the whole bunch” applies. Most banks are trying hard to [...]
A common question is: “How much is a brand really worth?” No one wants to hear “it depends,” but like so many other things, your brand value escalates with how much you invest in it. According to BrandZ, brands account for about 1/3 of the value of Fortune 500 companies. The combined value of all [...]
The definition of a brand is “everything that gives an entity its recognition, meaning and value.” The brand perception held by the public, your customers and others familiar with your brand may or may not match the intended brand image. Crafting a brand blueprint is the process of identifying all the touch points your brand [...]
Everybody knows what branding is, right? I used to think so, but I am no longer convinced. The definition of a brand is “everything that gives an entity its recognition, meaning and value.” Seems simple enough but there are many misunderstandings that inhibit branding execution and reaching the full potential of brand value. Here are some [...]
Perhaps, nothing! Perhaps, millions of dollars. The answer depends on how you manage your brand. According to BrandZ, brand value contributes almost 1/3 of the value for Fortune 500 companies, or close to $2 trillion.
A brand is defined as “that which gives meaning, recognition and value to your entity.” A brand is often confused with [...]
This is not a news flash. We have always known that change is not a luxury of choice. Yet, we have never been in the position we are now––facing so much change all at once and at such a rapid pace. We are surrounded by it… technology, health care treatment (not insurance, an entirely different [...]
Fortunately, that is what we do best—make good leaders great, and great leaders exceptional. Reynolds Consulting, LLC is adding to its products and services by offering a new program for executives that will enable them to lead their organizations through a tough new climate, escape the gravitational pulls of the marketplace, and achieve growth rates [...]